The interplanetary designs of WILDCHILD WORLD, INC. were in bloom as MADE launched its inaugural cultural event that celebrated the iconic connection between fashion, music, art and celebrity in Los Angeles, called MADE LA.
"We continued our practice of relying heavily on innovative production and skill for the build out of the Moschino runway decor — employing visual spectacle to communicate a rich narrative," says WILDCHILD WORLD President & CEO, Sean Fountain. "It was a brilliant collaboration, working in synergy with Jeremy Scott and the Moschino team. Our immersive set design felt remarkably in-line with both brands; flirting with bold colors, un-pop culture and subversive content."
Models took to the runway amidst an installation of over 1800 WILDCHILD sculptures in a mashup of floral prints, Hawaiian and sixties surfer styles (jeweled leis), crochet dresses, Guatemalan embroidery and all-black Goth lace with umbrella hats for the designer’s 2017 resort collection.
"It's my love letter to Los Angeles — I was thinking about the way I like to dress and the way that I see people dress here, especially the 'It' boys and girls storming around Melrose or going to Coachella and doing all of the things that I love to do. I like the eclecticism of all the cultures found here," designer Jeremy Scott told The Hollywood Reporter.
VIPs Katy Perry and Caitlyn Jenner sat front row, while Miranda Kerr opened the show and Alessandra Ambrosio, Taylor Hill and Hailey Baldwin modeled in it. Cindy Crawford and Rande Gerber made it a family night, attending with their daughter Kaia Gerber while the couple's son Presley Gerber made his runway debut.
Currently celebrating 20 years in Production Design and Costumed Entertainment, WILDCHILD WORLD offers full-service event design with a dynamic range of performance and production services. WILDCHILD WORLD creates an absolutely scandalous vision of delirium, hovering somewhere between the realms of sleep and wakefulness.